About

Who we are

Substr8Tech is a technology company at the intersection of storytelling, commerce, and intelligence. We’re building innovative tools that redefine how products are discovered and experienced in digital content.

  • Our vision is to make every on-screen product instantly accessible and meaningful to audiences.
  • Our mission is to empower brands, filmmakers, and audiences through intelligent product discovery, seamless integration, and real-time engagement.

Founded by a team with over 30 years of combined experience in ad operations, adtech, and image recognition technologies, Substr8tech brings deep industry knowledge and technical expertise to the forefront of digital transformation. Our team understands both the creative language of content and the technological infrastructure behind scalable digital experiences.

We’re not just building tools—we’re creating a smarter way for the world to engage with what they see.

We know audiences—and we design digital journeys that are built around how they discover, connect, and act.

Let's Talk

How It Works

Curious how we’re transforming the way audiences discover and engage with products? Watch our explainer video to see the technology in action.

The Substr8tech Ecosystem

Our

Products

See It. Snag It

Snag is a viewer-oriented app that turns familiar behaviors — like pausing or screenshotting — into seamless discovery.

  • Viewer-Led Discovery: Use pause or screenshot to explore on-screen products.
  • Instant Visual Recognition: AI identifies what you’re seeing in real time.
  • Multi-OTT Compatibility: Works across supported streaming platforms.
  • Non-Intrusive Interaction: No pop-ups, no forced ads — just opt-in discovery.
  • Flexible, On-Demand Engagement: Browse, save, wishlist, or shop at your pace.
  • Familiar Behavior, New Value: Snag builds on what you already do — and makes it useful.

Product Placement, Reimagined.

SnagMerch is a contextual commerce platform that enables smart, story-aligned product placement in streaming content. Brands gain access to high-value scenes by theme or narrative, while creators unlock funding or gear without creative compromise.

  • Contextual Scene Matching: Ensures relevance beyond demographics.
  • Flexible Integration Points: Support placement at script or post.
  • Centralized Access: Streamlines brand–filmmaker partnerships in one marketplace.
  • Automatic Viewer Delivery: Brings placements to life via pause screens and the Snag App — no tagging required.
  • Precision, Not Disruption: For brands.
  • Monetization Without Compromise: For creators.

The Screenshot as Ad Space.

SnagConnect is a contextual ad platform built for marketplace sellers. When viewers pause or screenshot, SnagConnect identifies the products in-frame and serves real-time ads from relevant listings.

  • Screenshot-Based Targeting: Activates only on high-intent behavior.
  • AI-Powered Product Matching: Connects screen content to marketplace ads.
  • Real-Time Bidding Marketplace: Maximizes value per moment.
  • Dual Surface Delivery: Spans Snag and pause screens.
  • High-Intent, Native Reach: For sellers.
  • Smarter Product Options: For viewers.

Our

Blogs

FAQs

Snag – FAQs

Snag is an AI-powered app that lets audiences instantly discover, explore, and engage with products and merchandise seen in OTT content.

Snag uses advanced image recognition technology to analyze OTT visuals and match them to real products or merchandise in real time.

Snag identifies a range of items including fashion, home decor, tech, and especially sponsored merchandise featured by brands or studios.

No—Snag can analyze both current and legacy OTT content, opening long-tail value for product discovery in older shows.

Revenue streams include affiliate sales, brand sponsorships for featured content, and premium placements for high-visibility products.

SnagMerch – FAQs

SnagMerch enables strategic product placement by connecting brands and advertisers with filmmakers at the right stages of content production.

It offers contextual in-content placements that are non-intrusive yet highly visible, with full reporting on brand exposure and impact.

Yes—brands are matched with scenes, genres, and demographics aligned with their target audience, maintaining brand integrity.

Absolutely. It opens new monetization opportunities for indie filmmakers while giving brands access to niche, loyal audiences.

SnagMerch delivers insights on placement performance, audience engagement, and potential commerce attribution, enabling data-backed media investment.

Contact

Us

Substr8tech is actively seeking strategic investors and partners to bring our vision to life. If you’re interested in shaping the future of digital product experiences, we’d love to hear from you.