The rapid changes in advertising models for OTT platforms
OTT advertising is evolving rapidly, offering brands innovative ways to connect with audiences. With traditional TV viewership declining, marketers are shifting their budgets toward digital platforms that provide better targeting and measurable results
The Rise of Shoppable Ads
OTT platforms are increasingly integrating interactive ads that allow viewers to click and shop instantly. SnagAds, for instance, will soon enable users to take screenshots of their favorite shows and instantly receive product recommendations for recognized items
AI-Driven Ad Targeting
With AI and machine learning, ad targeting has become more precise. Advertisers can now tailor ads based on user behavior, past interactions, and even real-time viewing habits
The Growth of Ad-Supported Streaming
Many streaming platforms are introducing ad-supported tiers, making OTT advertising a key revenue stream. As platforms expand their ad inventory, brands will have even more opportunities to engage audiences in innovative ways